Get Found Locally: Our On-Page & Local SEO Process

  • Targeted Roofing Keyword Optimization
  • Optimized Site Structure & Linking
  • Compelling Service & Location Pages
  • Click-Worthy Meta Tags

Stop wondering why local homeowners can't find you online. Our proven On-Page and Local SEO process is designed specifically for roofing companies.

We carefully optimize your website and online presence to ensure you rank higher and attract more customers right in your service area.

How It Works

Website & Competitors' Audit

We thoroughly analyze your website's current SEO health and pinpoint how top local competitors are ranking. This gives us the data needed to outperform them.

Strategy Creation

Based on the audit, we develop a custom Local & On-Page SEO strategy focused on your specific service areas & target keywords to maximize relevant traffic.

On-Page Optimization

Strategy implementation by optimizing your site's pages – content, tags, structure, & internal linking – making it highly relevant for Google & local searchers.

ON-PAGE SEO STRATEGIES

On-Page SEO Tactics We Use

#1

Keyword Research & Optimization

Deep keyword research and strategically using keywords like “[Your City] roof repair” to signal relevance to Google.

  • Research local keywords using tools like Google Keyword Planner or Ahrefs (e.g., “roof replacement [Your City],” “emergency roofer near me”).
  • Meta tags, headings, content optimization for target keywords.
  • Service-specific pages creation with unique keywords.

Keywords tell Google your site matches local search intent, improving rankings.

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    [Your City] Target Keyword

  • 7 Proven Keyword Placement Strategies to Boost Roofing Service SEO
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    Topical Map Creation

#2

Topical Map Creation

We develop a topical map to organize content around roofing themes.

  • We develop a topical map for your roofing website.
  • We group related topics and subtopics for [Your City] services.
  • We create content clusters to link main pages with supporting posts.

A topical map boosts our authority and rankings for [Your City] keywords.

#3

Meta Tags Optimization

We optimize meta tags for target keywords to drive clicks.

  • We optimize title tags with keywords.
  • We craft meta descriptions with calls-to-action.
  • We set unique tags for each page.

Optimized tags increase click-through rates and traffic.

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    Meta Tags Optimization

  • 5 Smart Ways Roofers Can Optimize Title Tags & H1s for More Traffic
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    Content Optimization

  • Guest posting strategy in home services
#4

Content Creation & Optimization

We craft engaging content to attract homeowners.

  • We create service pages and blog posts with a local focus.
  • We include testimonials and local references.
  • We structure content with headings and bullet points.

Quality content keeps visitors engaged and improves rankings.

#5

Image Optimization

We optimize images for target keywords to support SEO.

  • We add project images with descriptive file names.
  • Image alt and geo optimization.
  • Image optimization for site speed boost.

Optimized images rank in searches and improve user experience.

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    Image Optimization

  • Geo-tagging roofing project photos
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    Internal Linking

  • internal linking for roofers
#6

Internal Linking

We connect pages to improve navigation for site visitors and Google crawlers.

  • We create an internal link structure.
  • We add links between service pages and blog posts.
  • We use descriptive anchor texts.

Internal links guide visitors and strengthen site authority.