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Off-Page SEO

Build Local Trust & Authority: Our Off-Page SEO Strategy

Ranking high isn't just about your website. Our Off-Page SEO services build your roofing company's reputation & authority across the web.

We focus on earning trust signals that tell Google & potential customers you're the reliable, expert roofer they should choose in your local area.

  • Enhancing Your Local Visibility Signals
  • Getting More High-Quality Lead Opportunities
  • Boosting Your Online Reputation & Trust
  • Improving Your Search Engine Authority

How It Works

Online Authority Audit

We analyze your current online footprint: existing backlinks, local directory listings (citations), online reviews, & competitor off-page strategies to identify opportunities for growth.

Backlink & Citation Building

We focus on acquiring high-quality, relevant backlinks & building/correcting local citations on important directories (like Yelp, Angi, BBB) to boost your credibility & local visibility.

Reputation Management & Reporting

We help manage your online reputation & provide transparent reporting on backlink growth, citation consistency, & overall off-page performance improvements.

Services We Provide

Local Roofing SEO Services

Google Business Profile (GBP)

Website Optimization

PPC Management

Schedule A Call

Our Brochures Download

Service Details.pdf 65 KB Roofing Models.doc 48 KB
OFF-PAGE SEO STRATEGIES

Off-Page SEO Tactics We Use

#1

Local Citations

Listings on directories like Google My Business, Yelp, and your local Chamber of Commerce.

  • Claim and update profiles with consistent Name, Address, Phone (NAP).
  • Add photos, services, and hours.
  • Encourage reviews from happy customers.

Boosts local visibility and trust signals for Google.

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    Build LocalTrust

  • Roofing business citation sources
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    Get Found Locally

  • Building local backlinks for roofing companies
#2

Link Building

Getting other sites to link to your content.

  • Write guest posts for local blogs (e.g., "Top Roofing Tips for [Your City]").
  • Reach out to industry sites with your guides or infographics.
  • Fix broken links on local sites by offering your content.

Backlinks tell Google you’re authoritative.

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#3

Directory Listings

Submitting your roofing business to niche and local online directories beyond standard platforms.

  • Identify roofing-specific directories like HomeAdvisor, Angi, or BuildZoom, and local directories like [Your City]’s business listings (e.g., [Your City] Downtown Association).
  • Ensure NAP consistency across all listings.
  • Optimize profiles with keywords like “[Your City] roofing services” and include a link to your website.

Why It Works: Niche directories drive targeted traffic and signal relevance to Google, boosting local rankings.

Example: “Listing on HomeAdvisor brought us 10 new leads in [Your City] last month!”

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    Boost Local Visibility

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    HIGHER Click Rate

#4

CTR Lift

Artificially boosting the click-through rate (CTR) on your search results by driving targeted clicks for specific keywords like “[Your City] roof repair.”

  • Use targeted campaigns (e.g., social media ads, email blasts, or paid search) to encourage clicks on your site’s search results for key phrases.
  • Focus on high-intent keywords relevant to [Your City] homeowners, such as “roof replacement [Your City]” or “emergency roof repair near me.”
  • Monitor and adjust campaigns to mimic organic user behavior, ensuring clicks appear natural to search engines.

Why It Works: Increased clicks signal to Google that your site offers superior content compared to competitors, helping boost rankings for targeted keywords.

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#5

High DR Links

Securing backlinks from high Domain Rating (DR) websites to boost your site’s authority.

  • Target reputable sites with DR 50+ (use tools like Ahrefs to check DR), such as local news outlets, home improvement blogs, or industry publications like Roofing Contractor Magazine.
  • Pitch guest posts, sponsored content, or resource pages (e.g., “Best Roofers in [Your City]”).
  • Collaborate with local influencers or bloggers in [Your City] for mentions with links.

Why It Works: High DR links pass stronger authority to your site, improving rankings for competitive keywords like “[Your City] roof repair.”

Example: A link from [Your City]’s news site boosted our rankings for ‘roof replacement’ in just weeks!

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    BOOST Authority

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    BOOST Ratings

  • Collecting and responding to reviews
#6

Review Management

Collecting and responding to customer reviews.

  • Ask clients to review you on Google or Yelp after jobs.
  • Reply to every review—thank positives, address negatives politely.
  • Show reviews on your site.

Why It Works: Reviews boost credibility and local rankings.

Example: Read our 5-star reviews and join happy [Your City] customers. Contact [Your Business Name] today!

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#7

Social Media Engagement

Sharing content on platforms like Facebook, Instagram, and Twitter.

  • Post your videos, infographics, and event updates.
  • Use hashtags like #Roofing[YourCity] or #HomeTips.
  • Reply to comments and run polls (e.g., “When did you last check your roof?”).

Why It Works: Drives traffic and builds your brand.

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    CREATE Buzz