Monthly Reporting for Roofing SEO: 6 Crucial Metrics Every Contractor Should Track

1. Organic Website Traffic

Organic traffic measures visitors finding your site through unpaid search results. HubSpot reports that organic search drives 55% more traffic for sites with active SEO.

Why track it:

• Shows SEO effectiveness.
• Identifies high-performing pages (e.g., service pages).
• Correlates with lead generation.

Example: A Phoenix roofer tracked organic traffic, noticing a 40% increase after optimizing for “roof repair Phoenix,” leading to 10 new monthly leads.

Actionable Tip: Use Google Analytics to monitor organic traffic and identify top pages.

2. Keyword Rankings for Top Services

Tracking keyword rankings shows how your site performs for terms like “roof repair [Your City]” or “emergency roofing.” Moz notes that top 5 rankings capture 67.6% of clicks.

Key keywords to track:

• “roof replacement [Your City]”
• “metal roofing contractors”
• “emergency roofer near me”

Example: A Seattle roofer tracked “roof leak repair Seattle,” moving from page 2 to top 3 in four months, increasing inquiries by 30%.

Actionable Tip: Use SEMrush or Moz to monitor keyword positions monthly.

3. Google Business Profile (GBP) Insights

GBP metrics reveal how customers interact with your listing. BrightLocal found that 68% of local searches lead to calls or map views via GBP.

Metrics to track:

• Profile views.
• Phone calls.
• Direction requests.
• Messages (if enabled).

Example: A Miami roofer’s GBP showed 500 monthly views and 50 calls after adding 15 reviews, doubling lead volume.

Actionable Tip: Check GBP insights weekly and encourage reviews to boost visibility.

4. Leads and Conversions

Conversions (calls, forms, chats) measure SEO’s business impact. Moz reports that organic leads have a 14.6% close rate, far higher than ads (1.7%).

Track:

• Phone call clicks (via call tracking).
• Contact form submissions.
• Chat interactions (if available).

Example: A Denver roofer implemented call tracking, identifying 20 monthly calls from SEO, justifying their $1,000/month investment.

Actionable Tip: Use tools like CallRail for accurate lead tracking.

5. Backlinks and Citations

Backlinks and citations boost local SEO. Moz states that strong backlinks improve rankings by 40%.

Monitor:

• New backlinks (e.g., from local contractors).
• Backlink quality (high-authority sites).
• Citation consistency (NAP across directories).

Example: A Houston roofer gained 10 backlinks from local directories, increasing domain authority by 12 points in three months.

Actionable Tip: Use Yext to ensure NAP consistency across citations.

6. Technical Health and Site Performance

A fast, error-free site is critical. Search Engine Journal reports that mobile-friendly sites rank 30% higher.

Check:

• Page speed (under 3 seconds).
• Mobile responsiveness.
• Broken links or 404 errors.
• Site uptime (99.9%+).

Example: A Chicago roofer fixed slow load times, reducing bounce rates by 20% and improving rankings.

Actionable Tip: Run monthly tests with PageSpeed Insights or GTmetrix.

Sample Monthly SEO Report for Roofers

Here’s a sample report structure for a roofing business in Atlanta, GA:

Actionable Tip: Use Google Looker Studio to create visual dashboards for easy reporting.

Conclusion: Drive Growth with Data-Driven Insights

Monthly SEO reports turn your roofing SEO into a measurable growth engine. By tracking these metrics, you can:

• Increase organic traffic and leads.
• Improve local visibility via GBP.
• Boost conversions with a 14.6% close rate (Moz).
• Optimize budget allocation.

Whether managing SEO in-house or with an agency, insist on clear monthly reports to stay on track and grow your roofing business.

Frequently Asked Questions (FAQs)

How often should I check my SEO reports?

Monthly reports are ideal, as they show meaningful trends without being overwhelmed by minor fluctuations (Search Engine Journal).

What tools are best for roofing SEO reports?

Google Analytics, Google Search Console, SEMrush, Ahrefs, and BrightLocal are top tools for tracking roofing SEO metrics (Moz).

Can I create SEO reports myself?

Yes, tools like Google Looker Studio offer free dashboards to track traffic and rankings, though professionals can provide deeper insights (Search Engine Journal).

What’s a good goal for SEO traffic growth?

Aim for 10–20% quarterly organic traffic growth, depending on market competition (BrightLocal).

Why are backlinks included in my SEO report?

Backlinks boost domain authority by 40% and improve rankings, as they signal trust to Google (Moz).