7 Simple Homepage UX Fixes Every Contractor Website Needs to Get More Leads
By John Smith, Local SEO Expert with 10 years of experience helping contractors grow
Published: May 21, 2025
With 95% of consumers judging businesses by their websites, UX is critical for roofing, plumbing, or home repair contractors. Here are seven simple homepage UX fixes to boost trust, SEO, and conversions.
1. Display Contact Info Prominently
Make contacting you effortless. It’s knows that clear contact info boosts conversions by 15%.
Add:
- Clickable phone in header
- “Contact Us” button in nav
- Contact form link
Example: An Austin roofer’s header phone number doubled calls.
Actionable Tip: Use click-to-call for mobile.
2. Craft a Trustworthy Headline
A clear “above the fold” headline grabs attention. Moz notes strong headlines reduce bounce rates by 10%.
Example:
- “Top-Rated Roofing in Austin, TX”
- “Fast, Reliable Repairs. Free Quotes!”
Example: A Plano plumber’s headline increased quote requests by 20%.
Actionable Tip: Include city, service, CTA.
3. Show Real Team and Project Photos
Authentic visuals build trust. Reports say real photos lift engagement by 18%.
Show:
- Crew on-site
- Before-and-after projects
- Branded trucks
Example: An Arlington roofer’s real photos boosted lead forms by 15%.
Actionable Tip: Add 3–5 images to homepage.
4. Highlight Reviews and Social Proof
Reviews reassure visitors. Yoast says visible reviews increase trust by 20%.
Include:
- 2–3 Google reviews
- BBB, Angi logos
- Link to review pages
Example: A Houston plumber’s reviews raised conversions by 25%.
Actionable Tip: Embed with Podium.
5. Simplify Navigation
Clear menus aid UX and SEO. Google says intuitive navigation cuts bounce rates by 12%.
Do:
- Short menu: Home, Services, Contact
- Service drop-downs
- “Service Areas” page
Example: An Austin contractor’s clean nav ranked higher locally.
Actionable Tip: Audit with Screaming Frog.
6. Optimize for Mobile and Speed
65% of contractor searches are mobile (WebFX). Slow sites lose leads.
Fix:
- Use responsive themes
- Compress images
- Test speed
Example: A Round Rock roofer’s fast mobile site boosted calls by 20%.
Actionable Tip: Test with PageSpeed Insights.
7. Add Multiple CTAs
CTAs guide visitors to act. Moz says multiple CTAs lift conversions by 15%.
Examples:
- “Get a Free Quote”
- “Call for Emergency Repairs”
Example: An Austin plumber’s CTAs increased lead forms by 18%.
Actionable Tip: Place CTAs at top, middle, bottom.
Sample UX Plan for Contractors
Here’s a plan for an Austin-based contractor:
| Fix | Example Action | Purpose |
|---|---|---|
| Contact Info | Add phone to header | Drive calls |
| Headline | “Roofing in Austin” | Grab attention |
| Reviews | Embed Google reviews | Build trust |
| Mobile | Test with Google tool | Boost rankings |
Actionable Tip: Monitor with Google Analytics.
Conclusion: UX Drives Contractor Leads
A great homepage UX turns visitors into clients. It:
- Boosts conversions by 20% (Yoast).
- Cuts bounce rates by 12% (Google).
- Increases trust by 18%.
- Drives contractor leads.
Audit your homepage, apply one fix, or hire a web designer.
Frequently Asked Questions (FAQs)
What does UX mean for a contractor website?
User Experience—how easy it is to use your site.
Do I need a fancy design?
No, simple and clear works best (Moz).
How important is mobile design?
Critical, boosts leads by 20% (Yoast).
How many CTAs should I have?
At least three on homepage (BrightLocal).
Can I improve UX without redesigning the whole site?
Yes, with small updates (Google).