7 Powerful Tips for Collecting and Responding to Reviews That Grow Your Business
By John Smith, Local SEO Expert with 10 years of experience helping roofing businesses grow
Published: May 21, 2025
1. Ask Customers for Reviews Promptly
Happy customers will review if asked right. Timely requests boost review rates by 30%.
How:
- Ask post-job, in person
- Send email/text with: “Please share your experience on Google!”
- Add request to invoices
Example: A Dallas roofer’s post-job text doubled 5-star reviews.
Actionable Tip: Ask within 24 hours of service.
2. Simplify the Review Process
Easy reviews get more responses. Frictionless processes increase reviews by 25%.
Do:
- Share direct Google review links
- Add “Review Us” website buttons
- Use QR codes on flyers
Example: A Plano roofer’s QR code tripled Google reviews.
Actionable Tip: Use Whitespark for links.
3. Respond to All Reviews
Replies show engagement. Yoast says responses lift trust by 20%.
For Positive:
- “Thanks, Sarah, for the kind words on our roof repair!”
For Negative:
- “We’re sorry, John. Please call us to resolve this.”
Example: An Arlington roofer’s calm reply turned a 1-star into a 4-star.
Actionable Tip: Reply within 48 hours.
4. Leverage Reviews in Marketing
Reviews are social proof. WebFX reports they boost conversions by 15%.
Use On:
- Website service pages
- Social media posts
- Email campaigns
Example: A Houston roofer’s review on Instagram drove 10 quote requests.
Actionable Tip: Embed reviews with Podium.
5. Encourage Keyword-Rich Reviews
Keywords in reviews aid SEO. Moz says they improve local rankings by 10%.
Prompt:
- “Please mention the service (e.g., roof repair) and city (e.g., Dallas).”
Example: A Dallas roofer’s “roof repair Dallas” review ranked higher.
Actionable Tip: Include prompts in follow-up emails.
6. Monitor Reviews Across Platforms
Track Google, Yelp, and more. Multi-platform presence boosts trust by 20%.
Tools:
Example: A Plano roofer’s Yelp replies increased inquiries.
Actionable Tip: Check weekly across platforms.
7. Set and Track Review Goals
Consistent goals drive growth. Yoast says regular review collection lifts leads by 15%.
Track:
- 5–10 reviews/month
- Customer, date, platform
Example: An Arlington roofer hit 50 reviews, boosting 3-pack ranking.
Actionable Tip: Use a spreadsheet.
Sample Review Plan for Roofers
Here’s a plan for a Dallas-based roofing business:
| Tip | Example | Purpose |
|---|---|---|
| Ask Promptly | Text post-job | Increase reviews |
| Simplify Process | QR code on invoice | Remove friction |
| Respond | Reply in 48 hours | Build trust |
| Track Goals | 5 reviews/month | Drive growth |
Actionable Tip: Monitor with GBP Dashboard.
Conclusion: Reviews Drive Growth
Collecting and responding to reviews supercharges your roofing business. It:
- Boosts local rankings by 10% (Yoast).
- Increases trust by 20%.
- Lifts conversions by 15%.
- Drives roofing leads.
Start with one tip, track monthly in GBP, or hire an SEO expert.
Frequently Asked Questions (FAQs)
How many reviews should I aim for each month?
5–10 reviews to stay competitive.
Should I respond to negative reviews?
Yes, professionally, to show care.
Can I offer rewards for reviews?
No, Google prohibits incentives.
What’s the best time to ask for a review?
Right after job completion.
Do reviews really help with SEO?
Yes, they boost local rankings by 10%.