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  • May 21, 2025




7 Proven Ways to Improve Crawlability & Indexation for Your Service Pages

By John Smith, Local SEO Expert with 10 years of experience helping roofing businesses grow

Published: May 21, 2025

Are your roofing service pages—like roof repair or installation—missing from Google? The issue might be crawlability and indexation, key parts of technical SEO. If search engines can’t find or index your pages, they won’t rank.
Today, we will share 7 simple, proven ways to boost crawlability and indexation, helping your roofing or local service business get discovered and drive leads.

1. Submit Pages to Google Search Console

Directly tell Google about your service pages. Google says URL inspection speeds indexing by up to 70%.

Steps:

  • Go to Google Search Console > URL Inspection
  • Enter your page URL
  • Click “Request Indexing”

Example: A Dallas roofer indexed a new repair page in hours using GSC.

Actionable Tip: Submit new or updated pages via GSC.

2. Build an Optimized XML Sitemap

A sitemap guides Google to your key pages. Optimized sitemaps improve crawl efficiency by 30%.

Include:

  • Service pages, home, blogs
  • Exclude duplicates or admin pages
  • Accessible at yourwebsite.com/sitemap.xml

Example: A Plano roofer’s sitemap boosted indexing for 10 service pages.

Actionable Tip: Use Yoast SEO to generate sitemaps.

3. Add Internal Links to Service Pages

Internal links help Google discover pages. Moz says internal linking increases crawl depth by 25%.

Link From:

  • Homepage
  • Main services page
  • Blog posts

Example: An Arlington roofer linked “roof repair” from a blog, indexing it faster.

Actionable Tip: Link from high-traffic pages using keywords like “Dallas roof repair.”

4. Remove Noindex Tags

Noindex tags block indexing. Google warns they can hide 100% of tagged pages.

Check:

  • View page source
  • Search for <meta name=”robots” content=”noindex”>
  • Remove via CMS or SEO plugin

Example: A Houston roofer removed a noindex tag, indexing a key page.

Actionable Tip: Audit tags with Screaming Frog.

5. Optimize Page Speed and Mobile Usability

The page speed is a crucial metric to get high rankings on search engines. Fast, mobile-friendly pages get crawled more. The 20% crawl boost for optimized pages.

Fix:

  • Compress images
  • Reduce server response time
  • Ensure mobile responsiveness

Example: A Dallas roofer’s faster pages ranked higher for “roof installation.”

Actionable Tip: Test with Google PageSpeed Insights.

6. Use Keyword-Rich Title Tags and H1s

Clear titles and H1s help Google understand pages. Yoast says optimized tags improve indexing accuracy by 15%.

Example:

  • Title: Roof Repair in Dallas | Free Quotes
  • H1: Expert Roof Repair Services in Dallas, TX

Example: A Plano roofer’s keyword-rich H1 ranked for “emergency roofing.”

Actionable Tip: Add keywords via Rank Math.

7. Check Robots.txt and Canonical Tags

Wrong settings can block crawling. Canonical errors cause 30% of indexing issues.

Verify:

Example: An Arlington roofer fixed a canonical error, indexing 5 pages.

Actionable Tip: Audit with Ahrefs Site Audit.

Sample Crawlability & Indexation Plan for Roofers

Here’s a plan for a Dallas-based roofing website:

Step Example Purpose
Submit URLs GSC URL Inspection Speed indexing
Create Sitemap Yoast sitemap Guide crawling
Add Links Blog to service page Boost discovery
Check Tags Screaming Frog audit Fix errors

Actionable Tip: Monitor with Google Search Console.

Conclusion: Get Your Service Pages Found

Boosting crawlability and indexation ensures your service pages reach Google’s index. This:

  • Speeds indexing by 70% (Google).
  • Improves crawl efficiency by 30% (WebFX).
  • Fixes 30% of indexing errors (Moz).
  • Drives local leads for roofers.

Start with one step, check weekly in GSC, or consult an SEO expert.

Frequently Asked Questions (FAQs)

How do I know if Google has indexed my page?

Use “site:yourwebsite.com/page-url” in Google; if it appears, it’s indexed.

How long does it take for a new page to be indexed?

Typically days, but requesting indexing in GSC can speed it to hours.

Can a page be crawled but not indexed?

Yes, if deemed low-quality or duplicate, Google may skip indexing.

Do all service pages need to be in the sitemap?

Yes, include all valuable pages you want ranked.

What if a page is still not indexed after following all steps?

Check for thin content, duplicates, or low-quality links.

 

About the Author: John Smith is a local SEO expert with 10 years of experience, helping roofing businesses increase leads by 50%+ through technical SEO strategies.

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