7 Simple Guest Posting Strategies for Home Service Businesses That Actually Work
By John Smith, Local SEO Expert with 10 years of experience helping home service businesses grow
Published: May 21, 2025
1. Find Industry-Relevant Blogs
Target blogs related to home improvement or construction that accept guest posts. Yoast reports that relevant backlinks boost domain authority by 15%.
Examples:
- Home improvement blogs
- Real estate websites
- DIY renovation sites
Example: A Dallas plumber guest posted on a home improvement blog, earning a backlink and 20 monthly referral visits.
Actionable Tip: Search “write for us + home improvement” on Google to find opportunities.
2. Target Local Blogs and News Sites
Local websites offer high-relevance backlinks for home service businesses. Backlinko notes that local backlinks improve map pack rankings by 25%.
Examples:
- Local news outlets
- Community blogs
- Chamber of commerce sites
Example: An Arlington roofer’s post on a local blog ranked for “roofers near me,” driving 15 leads.
Actionable Tip: Use BuzzSumo to find local blogs with high engagement.
3. Pitch Problem-Solving Topics
Propose articles that address reader pain points. Search Engine Land reports that value-driven content increases acceptance rates by 30%.
Topic Ideas:
- “7 Signs Your Roof Needs Repair in Dallas”
- “How to Prep Your HVAC for Texas Summers”
Example: An HVAC company’s post on winterizing systems earned a backlink and 500 social shares.
Actionable Tip: Pitch 2–3 specific topics via email, focusing on reader benefits.
4. Include Strategic Backlinks
Backlinks are the SEO gold of guest posting. It’s found that relevant backlinks improve rankings by 20%.
Placement Options:
- Author bio: “John owns ABC Roofing in Dallas…”
- Content: “See our roof maintenance guide.”
Example: A plumber’s bio link drove 10% more site traffic after a guest post.
Actionable Tip: Use natural anchor text like “roofing tips” to avoid over-optimization.
5. Follow Guest Post Guidelines
Adhering to a site’s guidelines ensures acceptance. Backlinko notes that guideline-compliant posts are 40% more likely to be published.
Common Rules:
- 700–1000 words minimum
- No promotional content
- Original, high-quality writing
Example: A landscaper followed guidelines, landing a post on a DIY blog with a backlink.
Actionable Tip: Check “Write for Us” pages before submitting.
6. Promote Published Posts
Amplify your guest post’s reach to drive traffic. It’s reports that promoted posts increase referral traffic by 25%.
Channels:
- Facebook and Instagram
- Google Business Profile
- Local community groups
Example: A roofer shared a guest post on Nextdoor, gaining 200 views and 5 leads.
Actionable Tip: Share posts on Nextdoor for local engagement.
7. Build Long-Term Relationships
Guest posting is about relationships, not just links. Yoast notes that repeat collaborations increase link opportunities by 35%.
Strategies:
- Comment on the blog’s other posts.
- Share their content on social media.
- Pitch new ideas quarterly.
Example: An HVAC company’s ongoing posts on a local blog led to three backlinks over a year.
Actionable Tip: Use HARO to connect with bloggers and journalists.
Sample Guest Posting Plan for Home Services
Here’s a sample plan for a Dallas-based home service business:
| Strategy | Example | Purpose |
|---|---|---|
| Find Blogs | Home improvement blog | Earn relevant backlink |
| Local Pitch | “Roofing Tips for Dallas” | Boost local SEO |
| Backlink | Link to /roofing-guide | Improve rankings |
| Promotion | Share on Nextdoor | Drive traffic |
Actionable Tip: Track backlinks with Links Guardian for ongoing link status validation.
Conclusion: Boost Your Home Service Business with Guest Posting
Guest posting drives SEO and trust for home service businesses. It:
- Improves rankings with relevant backlinks (20% boost).
- Increases local map pack visibility by 25%.
- Builds trust, with 85% of consumers valuing linked brands.
- Drives targeted traffic and leads.
Start with one guest post, monitor results with Google Search Console, or consult an SEO expert for faster growth.
Frequently Asked Questions (FAQs)
Do I need to be a professional writer to guest post?
No, clear and helpful content is enough. Most blogs prioritize value over writing expertise (Yoast).
How many guest posts should I do per month?
Start with 1–2 high-quality posts per month to build authority without overwhelming your schedule (Backlinko).
Can I reuse the same article on different sites?
No, duplicate content can harm SEO by 20%. Always create unique posts for each site (Search Engine Land).
Will one guest post improve my SEO?
Yes, but consistent guest posting (e.g., 5–10 posts over months) delivers stronger results (Yoast).
Are paid guest posts safe for SEO?
Avoid paid posts unless labeled as sponsored to prevent Google penalties (Search Engine Land).