7 Proven Ways to Improve Crawlability & Indexation for Your Service Pages
By John Smith, Local SEO Expert with 10 years of experience helping roofing businesses grow
Published: May 21, 2025
1. Submit Pages to Google Search Console
Directly tell Google about your service pages. Google says URL inspection speeds indexing by up to 70%.
Steps:
- Go to Google Search Console > URL Inspection
- Enter your page URL
- Click “Request Indexing”
Example: A Dallas roofer indexed a new repair page in hours using GSC.
Actionable Tip: Submit new or updated pages via GSC.
2. Build an Optimized XML Sitemap
A sitemap guides Google to your key pages. Optimized sitemaps improve crawl efficiency by 30%.
Include:
- Service pages, home, blogs
- Exclude duplicates or admin pages
- Accessible at yourwebsite.com/sitemap.xml
Example: A Plano roofer’s sitemap boosted indexing for 10 service pages.
Actionable Tip: Use Yoast SEO to generate sitemaps.
3. Add Internal Links to Service Pages
Internal links help Google discover pages. Moz says internal linking increases crawl depth by 25%.
Link From:
- Homepage
- Main services page
- Blog posts
Example: An Arlington roofer linked “roof repair” from a blog, indexing it faster.
Actionable Tip: Link from high-traffic pages using keywords like “Dallas roof repair.”
4. Remove Noindex Tags
Noindex tags block indexing. Google warns they can hide 100% of tagged pages.
Check:
- View page source
- Search for <meta name=”robots” content=”noindex”>
- Remove via CMS or SEO plugin
Example: A Houston roofer removed a noindex tag, indexing a key page.
Actionable Tip: Audit tags with Screaming Frog.
5. Optimize Page Speed and Mobile Usability
The page speed is a crucial metric to get high rankings on search engines. Fast, mobile-friendly pages get crawled more. The 20% crawl boost for optimized pages.
Fix:
- Compress images
- Reduce server response time
- Ensure mobile responsiveness
Example: A Dallas roofer’s faster pages ranked higher for “roof installation.”
Actionable Tip: Test with Google PageSpeed Insights.
6. Use Keyword-Rich Title Tags and H1s
Clear titles and H1s help Google understand pages. Yoast says optimized tags improve indexing accuracy by 15%.
Example:
- Title: Roof Repair in Dallas | Free Quotes
- H1: Expert Roof Repair Services in Dallas, TX
Example: A Plano roofer’s keyword-rich H1 ranked for “emergency roofing.”
Actionable Tip: Add keywords via Rank Math.
7. Check Robots.txt and Canonical Tags
Wrong settings can block crawling. Canonical errors cause 30% of indexing issues.
Verify:
- Robots.txt allows /services/
- Canonical tags match page URLs
Example: An Arlington roofer fixed a canonical error, indexing 5 pages.
Actionable Tip: Audit with Ahrefs Site Audit.
Sample Crawlability & Indexation Plan for Roofers
Here’s a plan for a Dallas-based roofing website:
| Step | Example | Purpose |
|---|---|---|
| Submit URLs | GSC URL Inspection | Speed indexing |
| Create Sitemap | Yoast sitemap | Guide crawling |
| Add Links | Blog to service page | Boost discovery |
| Check Tags | Screaming Frog audit | Fix errors |
Actionable Tip: Monitor with Google Search Console.
Conclusion: Get Your Service Pages Found
Boosting crawlability and indexation ensures your service pages reach Google’s index. This:
- Speeds indexing by 70% (Google).
- Improves crawl efficiency by 30% (WebFX).
- Fixes 30% of indexing errors (Moz).
- Drives local leads for roofers.
Start with one step, check weekly in GSC, or consult an SEO expert.
Frequently Asked Questions (FAQs)
How do I know if Google has indexed my page?
Use “site:yourwebsite.com/page-url” in Google; if it appears, it’s indexed.
How long does it take for a new page to be indexed?
Typically days, but requesting indexing in GSC can speed it to hours.
Can a page be crawled but not indexed?
Yes, if deemed low-quality or duplicate, Google may skip indexing.
Do all service pages need to be in the sitemap?
Yes, include all valuable pages you want ranked.
What if a page is still not indexed after following all steps?
Check for thin content, duplicates, or low-quality links.