7 Powerful Reasons to Start Posting Weekly Updates on Your Google Business Profile
By John Smith, Local SEO Expert with 10 years of experience helping roofing businesses grow
Published: May 21, 2025
1. Enhance Search and Maps Visibility
Regular posts signal activity to Google. WebFX says active profiles rank 20% higher in local pack.
Benefits:
- Posts appear in GBP “Updates”
- Boosts 3-pack chances
Example: A Dallas roofer’s weekly posts ranked for “roof repair Dallas.”
Actionable Tip: Post in GBP “Posts” tab.
2. Stay Top-of-Mind for Customers
Active profiles build trust. Yoast notes frequent posts increase engagement by 15%.
Show:
- Ongoing projects
- Team activity
- Local offers
Example: A Plano roofer’s posts kept them top-of-mind, doubling inquiries.
Actionable Tip: Share job updates weekly.
3. Promote Specific Services
Highlight one service per post. Google says targeted posts lift click-throughs by 10%.
Examples:
- “Free roof inspections in Arlington!”
- “Storm damage repairs in Dallas”
Example: An Arlington roofer’s inspection post drove 15 bookings.
Actionable Tip: Use “Offer” or “What’s New” posts.
4. Drive More Clicks with CTAs
CTAs in posts spark action. Moz reports CTAs boost conversions by 12%.
CTAs:
- “Call now”
- “Book estimate”
Example: A Houston roofer’s “Call now” post tripled calls.
Actionable Tip: Add CTAs in GBP post editor.
5. Strengthen Local SEO
Posts add keyword-rich content. BrightLocal says they enhance rankings by 15%.
Include:
- “Metal roofing in Plano”
- “Gutter repair Dallas”
Example: A Dallas roofer’s keyword posts ranked for “gutter installation.”
Actionable Tip: Use local, service keywords.
6. Build Credibility with Visuals
Photos show work. Google notes image posts get 2x engagement.
Share:
- Before-and-after roofs
- Team on-site
Example: A Plano roofer’s photo posts built trust, adding 10 reviews.
Actionable Tip: Include images in every post.
7. Foster Customer Loyalty
Regular posts engage past clients. WebFX says they boost repeat business by 10%.
Encourage:
- Reviews
- Referrals
Example: An Arlington roofer’s posts led to 5 repeat jobs.
Actionable Tip: Post customer stories monthly.
How to Post Weekly Updates
Steps:
- Log into GBP dashboard
- Go to “Posts”
- Select “What’s New” or “Offer”
- Add photo, 80–150 words, CTA
- Publish or schedule
Example: A Dallas roofer scheduled monthly posts, saving time.
Actionable Tip: Use Local Viking for scheduling.
Sample GBP Posting Plan for Roofers
Here’s a plan for a Dallas-based roofing business:
| Reason | Example Post | Purpose |
|---|---|---|
| Visibility | “New roof in Dallas! Call now.” | Boost rankings |
| Services | “Free inspections in Plano” | Highlight offers |
| Visuals | Before-and-after photo | Build trust |
| Loyalty | “Thanks, Sarah, for your review!” | Engage clients |
Actionable Tip: Monitor with GBP Insights.
Conclusion: Post Weekly, Win Locally
Weekly GBP posts are a free, high-impact way to grow your roofing business. They:
- Boost rankings by 20%.
- Increase engagement by 15%.
- Drive conversions by 12%.
- Generate roofing leads.
Start with one post, track in GBP Insights, or hire an SEO expert.
Frequently Asked Questions (FAQs)
How often should I post on Google Business Profile?
Weekly to boost engagement (Google).
What kind of content should I post?
Service updates, photos, offers.
Can posts help with SEO?
Yes, they improve rankings by 15% (Yoast).
Do GBP posts expire?
Most expire in 7 days (Google).
Can I schedule GBP posts ahead of time?
Yes, with tools like Local Viking (Moz).