7 Landing Page Design Tips to Maximize Roofing PPC Conversions
By John Smith, PPC and Local SEO Expert with 10 years of experience helping roofers scale
Published: May 21, 2025
1. Craft a Clear, Benefit-Driven Headline
A strong headline grabs attention. Clear headlines boost conversions by 15%.
Example: “Fast Roof Repair in Dallas – Free Estimates, Trusted Service”
Why It Works: Local, specific, trust-building.
Example: A Plano roofer’s headline doubled quote requests.
Actionable Tip: Include service, city, and a benefit in H1.
2. Place a Strong CTA Above the Fold
CTAs drive action. Above-the-fold CTAs increase clicks by 20%.
Examples:
- “Call for a Free Quote”
- “Book Your Inspection Now”
Example: A Dallas roofer’s CTA button raised calls by 25%.
Actionable Tip: Use a bright, mobile-friendly button.
3. Keep Design Clean and Focused
Clutter kills conversions. Focused pages cut bounce rates by 18%.
Do:
- Single CTA
- No navigation menu
- Simple layout
Example: A Frisco roofer’s clean page boosted conversions by 30%.
Actionable Tip: Remove distractions, focus on one goal.
4. Add Trust Signals
Trust drives decisions. Reviews increase conversions by 22%.
Include:
- Google Reviews
- “Google Guaranteed” badge
- GAF, BBB logos
Example: A Dallas roofer’s reviews raised lead forms by 20%.
Actionable Tip: Embed reviews via Podium.
5. Use Real Photos
Authentic images build trust. Real photos lift engagement by 15%.
Use:
- Team photos
- Before-and-after projects
Example: A Plano roofer’s project photos increased calls by 18%.
Actionable Tip: Add alt text like “Dallas roof repair.”
6. Highlight Key Services
Clear services reassure visitors. Moz says service lists reduce bounce rates by 12%.
Example:
- Storm Damage Repairs
- New Roof Installations
- Metal Roofing
Example: A Frisco roofer’s service list clarified offerings.
Actionable Tip: Use 3–5 bullet points.
7. Optimize for Mobile and Speed
Mobile users dominate. Google says mobile-friendly pages convert 20% better.
Check:
- Tap-friendly CTA
- Click-to-call number
- <3-second load time
Example: A Dallas roofer’s mobile page raised conversions by 25%.
Actionable Tip: Test with PageSpeed Insights.
Sample Landing Page Plan for Roofers
Here’s a plan for a Dallas-based roofer:
| Tip | Example Action | Purpose |
|---|---|---|
| Headline | “Dallas Roof Repair – Free Quote” | Grab attention |
| CTA | Add “Call Now” button | Drive conversions |
| Trust Signals | Embed 5-star reviews | Build credibility |
| Mobile | Test with PageSpeed | Ensure speed |
Actionable Tip: Track with Google Analytics.
Why Landing Pages Matter for Roofing PPC
Ads get clicks; landing pages get leads. They:
- Lower CPL by 20%.
- Boost Quality Score by 15%.
- Increase conversions by 22%.
- Win roofing jobs.
Example: A Dallas roofer’s optimized page tripled leads.
Actionable Tip: Audit with Screaming Frog.
Conclusion: Turn Clicks into Leads
A well-designed landing page maximizes roofing PPC results. It:
- Boosts conversions by 22%.
- Cuts CPL by 20%.
- Improves ROI by 18%.
- Drives roofing leads.
Implement one tip, track in Google Analytics, or hire a web designer.
Frequently Asked Questions (FAQs)
Should I send Google Ads traffic to my homepage?
No, use a dedicated landing page (WebFX).
How many CTAs should I include?
Three: top, middle, bottom (Yoast).
What’s the ideal length of a roofing PPC landing page?
500–800 words (BrightLocal).
Do I need a form or just a phone number?
Both for flexibility (Moz).
How do I know if my landing page is working?
Track metrics in Google Analytics (Google).