7 Easy Ways Roofing Companies Can Build Local Backlinks for Better SEO
By John Smith, Local SEO Expert with 10 years of experience helping roofing businesses grow
Published: May 21, 2025
1. List Your Business in Local Directories
Local directories provide high-authority backlinks and verify your business details. Ahrefs reports that directory listings can improve local rankings by 15%.
Examples:
Example: A Dallas roofer claimed their Yelp profile, gaining a backlink and 10 monthly referral leads.
Actionable Tip: Ensure consistent NAP (Name, Address, Phone) across all directories using SEMrush Listings Management.
2. Partner with Local Businesses
Collaborate with complementary businesses (e.g., HVAC, siding) for mutual backlinks. It’s known that local partnerships can increase referral traffic by 20%.
Strategies:
- Add a “Trusted Partners” section with links.
- Write guest posts for each other’s blogs.
- Promote joint community events.
Example: A Plano roofer partnered with a local painter, earning a backlink and boosting site traffic by 15%.
Actionable Tip: Reach out to 2–3 local businesses via LinkedIn to propose link exchanges.
3. Sponsor Local Events or Charities
Sponsoring community events often earns backlinks from event websites. Local SEO Guide reports a 25% boost in local authority from sponsorship links.
Ideas:
- Sponsor a local 5K or school team.
- Donate materials for community projects.
- Exhibit at a home improvement expo.
Example: An Arlington roofer sponsored a charity run, earning a backlink from the event site and ranking higher for “roofers near me.”
Actionable Tip: Search for local events on Eventbrite to find sponsorship opportunities.
4. Submit Press Releases to Local Media
Local news sites often link back when covering your story. It’s found that news site backlinks can increase domain authority by 10%.
Story Ideas:
- “Local Roofer Offers Free Inspections for Veterans”
- “[Your Company] Repairs Community Center Roof”
Example: A Houston roofer’s press release on a community project earned a backlink from a local news site, boosting rankings.
Actionable Tip: Use PRWeb to distribute press releases to local outlets.
5. Publish Location-Based Blog Content
Local blog posts attract backlinks from area websites. It’s reported that localized content increases link acquisition by 18%.
Blog Ideas:
- “Top Roofing Tips for Dallas Homeowners”
- “Preparing Your San Antonio Roof for Storms”
Example: A Chicago roofer’s blog on storm prep earned links from two local blogs, improving rankings.
Actionable Tip: Promote posts on Nextdoor to attract local attention.
6. Leverage Customer Mentions
Happy customers with blogs or business sites may link to you. It’s known that customer-driven links enhance trust signals.
Strategies:
- Request a mention in a review or blog post.
- Offer a discount for a linked testimonial.
Example: A Dallas customer’s blog post linking to a roofer’s site drove 5% more referral traffic.
Actionable Tip: Email satisfied clients with a polite request for a website mention.
7. Join Local Trade Associations
Industry associations offer authoritative backlinks via member profiles. Ahrefs reports a 12% ranking boost from association links.
Examples:
- Roofing Contractors Association of Texas
- National Roofing Contractors Association
Example: A Plano roofer joined RCAT, earning a backlink and ranking higher for “roofing contractors.”
Actionable Tip: Search for local associations on Google and join active ones.
Sample Local Backlink Plan for Roofers
Here’s a sample plan for a roofing website in Dallas, TX:
| Strategy | Example | Purpose |
|---|---|---|
| Directory Listing | Yelp Profile | Gain high-authority backlink |
| Local Partnership | Link from local HVAC site | Boost local relevance |
| Sponsorship | Charity 5K backlink | Increase authority |
| Blog Content | “Dallas Roof Repair Tips” | Attract natural links |
Actionable Tip: Monitor backlinks with Ahrefs to assess link quality.
Conclusion: Boost Roofing SEO with Local Backlinks
Local backlinks are critical for roofing companies to dominate local search. They:
- Improve local rankings by 15–25%.
- Drive referral traffic from local sites.
- Enhance Google Business Profile visibility in map packs.
- Build trust, with 88% of consumers trusting linked businesses.
Start with one strategy, track progress with Google Search Console, or consult an SEO expert for faster results.
Frequently Asked Questions (FAQs)
How many backlinks do I need to rank locally?
Quality trumps quantity; 10–20 high-authority local backlinks can significantly boost rankings (Ahrefs).
Are paid backlinks safe for roofing SEO?
No, paid links risk Google penalties. Focus on organic, local backlinks for sustainable results (SEMrush).
How long does it take for backlinks to improve rankings?
New backlinks typically impact rankings within 4–8 weeks, depending on link quality (Local SEO Guide).
Do social media links count as backlinks?
Social media links are not direct backlinks but can drive traffic and attract natural links (Ahrefs).
What’s the best tool to track backlinks?
Tools like Links Guardian, Ahrefs, or Ubersuggest provide detailed backlink analysis and quality insights (SEMrush).