10 Trusted Citation Sources to Boost Your Roofing Business SEO

1. Google Business Profile

The cornerstone of local SEO, Google Business Profile powers map pack rankings. It’s noted a 20% ranking boost with optimized profiles.

Include:

• Business name, address, phone
• Website, services, hours
• Photos, customer reviews

Example: A Dallas roofer optimized their profile, ranking in the local 3-pack and gaining 25 monthly leads.

Actionable Tip: Update your profile via Google Business Profile and encourage reviews.

2. Yelp

Yelp’s high authority drives search visibility and customer trust. Yelp listings increase referral traffic by 15%.

Include:

• NAP, services, photos
• Service areas

Example: A Plano roofer’s Yelp profile earned 10 leads monthly after adding photos and reviews.

Actionable Tip: Claim your listing on Yelp and respond to reviews.

3. Better Business Bureau (BBB)

BBB listings signal credibility, especially for homeowners. Whitespark notes a 10% SEO boost from BBB citations.

Include:

• NAP, services
• Business description

Example: An Arlington roofer’s BBB listing improved trust and rankings for “roofing contractors.”

Actionable Tip: Register at BBB for a free citation.

4. Angi

Angi connects homeowners with roofers, offering strong citations. It’s reported a 12% ranking boost from Angi listings.

Include:

• NAP, service details
• Portfolio photos

Example: A Houston roofer’s Angi profile drove 8 targeted leads monthly.

Actionable Tip: Claim your profile on Angi.

5. HomeAdvisor

HomeAdvisor’s authority drives roofing-related traffic. HubSpot notes a 10% increase in referral visits from HomeAdvisor citations.

Include:

• NAP, roofing specialties
• Service areas

Example: A Dallas roofer’s HomeAdvisor listing boosted local visibility and leads.

Actionable Tip: Set up a free profile on HomeAdvisor.

6. Facebook Business Page

Facebook pages are indexed by Google, serving as citations. Whitespark reports a 5% ranking boost from social profiles.

Include:

• NAP, website
• Regular posts

Example: A Plano roofer’s Facebook page drove 200 monthly profile visits.

Actionable Tip: Update your page via Facebook Business.

7. Thumbtack

Thumbtack attracts homeowners seeking quotes, offering citation value. It’s noted a 7% SEO boost.

Include:

• NAP, services
• Customer reviews

Example: An Arlington roofer’s Thumbtack profile earned 5 leads monthly.

Actionable Tip: Create a profile on Thumbtack.

8. Houzz

Houzz is ideal for roofers with design-focused projects. It’s reported a 15% traffic increase from Houzz citations.

Include:

• NAP, portfolio images
• Service descriptions

Example: A Dallas roofer’s Houzz profile attracted high-end clients.

Actionable Tip: Register on Houzz.

9. Yellow Pages

Yellow Pages retains legacy authority for citations. It’s noted a 5% ranking boost.

Include:

• NAP, roofing specialties
• Business description

Example: A Houston roofer’s Yellow Pages listing improved local visibility.

Actionable Tip: Claim your listing on Yellow Pages.

10. Local Chamber of Commerce

Chamber listings provide high-authority local citations. There are reports about a 10% boost in city-level rankings.

Include:

• NAP, website
• Member profile

Example: A Plano roofer’s chamber listing ranked higher for “roofing contractors.”

Actionable Tip: Join your chamber via US Chamber of Commerce.

Sample Citation Plan for Roofers

Here’s a sample plan for a Dallas-based roofing business:

Actionable Tip: Manage citations with Yext for consistency.

Conclusion: Boost Roofing SEO with Citations

Citations are a simple, effective way to improve your roofing business’s local SEO. They:

• Boost map pack visibility by 20%.
• Enhance trust, with 90% of consumers relying on directories.
• Improve local rankings with consistent NAP.
• Drive targeted traffic and leads.

Start with 2–3 citations, track progress with Google Search Console, or consult an SEO expert for faster results.

Frequently Asked Questions (FAQs)

How many citation sources should I use?

Start with 10–15 high-quality sources to boost local SEO, then expand strategically (Whitespark).

Do citations help with Google Maps rankings?

Yes, consistent citations improve local pack visibility by up to 20% (Search Engine Roundtable).

What if my business info is wrong on a citation site?

Correct it immediately; inconsistent NAP can reduce rankings by 15% (Whitespark).

Can I pay someone to build citations for me?

Yes, but ensure they use manual, white-hat methods to avoid penalties (HubSpot).

Should I build citations if I already rank well?

Yes, citations maintain rankings and protect against competitors (Search Engine Roundtable).